Brand and Marketing Strategist, Nargis Cross, reveals how using social media as a business tool is an absolute game-changer.

The barbering industry is a very trendy topic on social media – searches for #barbershop and #barber pull up over 40 million Instagram hits combined. This means Instagram is a place where your barbershop business must be showing up and promoting yourself to users who could be potential customers for you. Once you know your target audience well, you can speak directly to them through social media.

If you don’t have a business account on Instagram or Facebook, get one. Your bio should be optimised to the fullest and should include a clickable link for people to find you and connect with you. If you feel time management may be an issue, there are tons of free scheduling tools, like Later.com or Hootsuite, to help you schedule and plan your content.

The next thing you need to consider is your visuals. You need to use strong, bold visuals that feature your unique work and look to show off what your barbershop is known for! Make sure all your images are high-quality and have a professional, polished look to stop users in their tracks. Incorporate the use of video like Instagram LIVE, IGTV episodes, and show up on stories daily showing off behind-the-scenes in your shop.
Create a list of topics aligned with the barber industry and create content around that – put your fresh spin on everything: promotions, special events, how-to tutorials, client transformations/before-and-after posts, video testimonials, your favourite tools and product features. Tie all of this into your content strategy along with features on your team members.

Utilise hashtags, especially local hashtags, so people can find you when they search online. For example, #ukbarbershop or #londonbarber. Make sure you are connecting with your target audience through these hashtags. Also, include a mix of hashtags related to your niche, such as #barbershopconnect #barberlife. You should also follow hashtags to keep an eye on what other industry experts are sharing and saying!

Have fun with special online offers exclusive to your loyal followers to show your appreciation. Run contests, giveaways and promo codes, and other unique promotions that will help build up your following and expand your reach. Send a welcome DM to your new followers to start conversations and send them a discount offer!
The goal here is to build an engaged, kickass community online with the extreme potential to turn these followers into paying customers. So, give it a go and watch your business blast off!

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